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Multi Channel Content Specialist - Farnham - £35k - Farnham

Multi Channel Content Specialist - Farnham - £35k

The Content Specialist will be responsible for developing, owning and delivering our clients content strategy whilst working with all colleagues across the Group to improve their presence online.

The role requires a creative and enthusiastic individual who has excellent storytelling and copywriting skills; a passion for driving customer acquisition, loyalty, conversion and brand equity.

This role will require a pro-active and hands-on approach, with collaborative working with a number of departments and key business stakeholders across the business. 

Responsible for collating, developing, coordinating, distributing and promoting a cohesive and high-quality suite of on and offline content in order to generate an increased volume of quality leads and drive awareness, engagement and brand preference across various marketing vehicles including web, social media, events, print, and email.

Principal Responsibilities

  • Create regular, original, innovative and engaging content that appeals directly to the core demographic of each audience channel and is across all key content types including copywriting, video production and the creation of design assets such as info graphics

  • Work with the Ecommerce Director to create and develop an overarching content strategy with commercial objectives to reach lead generation targets

  • Alongside the Ecommerce Director, create and manage a content development plan based on the Group’s style guidelines, standards and requirements

  • Develop content channels with techniques to engage our audiences, increase brand awareness and build an engaged community of followers

  • Ensure all content created follows the overall brand strategy through consistent messaging and design

  • Ensure all content is on brand and to tone of voice, keeping up-to-date with the latest digital and technological developments to understand how they could best work

  • Monitor and track performance of all content activity, set benchmarks and continually review techniques and best practice

  • Drive the content calendar and ensure this ties in with brand-wide activity and strategy

  • Maintain and develop a central content database accurately inputting fresh content as necessary

  • Work closely with the Digital Optimisation Specialist on web content strategies to provide copy and content which will keep the experience fresh, engaging and relevant

  • Facilitate data collection and content generation by liaising with internal teams and business stakeholders in order to maximise reach and influence

  • Lead the development and curation of high quality content to support our owned, earned and paid media and continually build on the brand story

  • Develop content metrics and regularly report insights

  • Monitor and track performance of all content activity, set benchmarks and continually review techniques and best practice

  • Establish strong, collaborative relationships with stakeholders and colleagues across the Group to co-ordinate central content and social marketing plan

Skills, Knowledge & Experience 


  • At least 3 years’ relevant experience with a strong background in creating online/digital content, copywriting and social content creation

  • Ability to demonstrate a proven track record in creative and original content writing across both online and offline channels

  • Excellent copywriting and 'storytelling’ skills; ability to convey excitement and passion in everything you do with demonstrable experience of writing content in line with SEO

  • Practical experience of using social media management systems

  • Highly organised and proactive with a hands-on approach and collaborative working style; self-starter with ability to plan, prioritise and adapt to changing requirements

  • Strong communication and interpersonal skills with ability to engage and influence stakeholders at all levels

  • Entrepreneurial spirit and desire to work in a high-growth, fast paced and dynamic environment

  • Analytical and data-driven mind-set - ability to use numbers and statistics to make decisions

  • Familiar with evaluating emerging technologies and keeping up to date with the latest social trends and best practices

  • Innovative thinker with a creative flair; ability to adapt your style to different target audiences or products

  • Passionate about customers and customer delights

  • Strong working knowledge of MS Office (Word, PowerPoint, Outlook, Excel) with at least an intermediate level of Excel


  • B2B experience in SAAS or Professional Services

  • IDM/CIM qualification preferred

Hours of Work

  • Hours: 8.30am - 5.30pm with 1 hour for lunch (Mon-Thurs) and 8.30am - 5.00pm with 30 minutes for lunch (Fri)

Our client is dynamic and fast paced, constantly evolving to ensure they continually improve their position as a high performing organisation.

We are looking to shortlist candidates who are keen to be challenged, are hungry for success and who will share their passion for working in an energetic and motivated environment.

The role is offered with excellent benefits and career opportunities.

Due to high response levels only suitable candidates will be contacted back on this occasion but your details will be retained by We Work Recruitment for future job opportunities unless stated otherwise on your application that you do not wish us to hold your details to seek out other suitable roles for you.

Salary: 35k

Posted: Tuesday 16 October 2018

Applicant(s): 0